Polo RALPH LAUREN
BIG & TALL
Fa'15


Art Direction, Content & Marketing Design

 

 
 

Fall guide to style assets for use in digital placements for wholesale partner websites, RalphLauren.com, and wholesale in-store collateral.

Photography:
Joel Griffith

Styling:
Ben Eskridge
Whitney Weeks

Talent:
Doug Pickett
Chris Collins

Direction:
Andrew Osterberg
Jaimie Gibriano

Production:
Kelly Holechek

Props & Set Design:
Michelle Flood

Locations:
Canoe Studios
Chelsea

BEHIND THE SCENES

 
 
 
 

Polo Ralph Lauren
Big & Tall
SU'15

 

Art Direction, Content & Marketing Design

 

 
 

Imagery for summer marketing content and Father's Day messaging used on RL wholesale partner websites and RalphLauren.com.

Photography:
Joel Griffith

Styling: 
Donnell Baldwin

Talent:
Doug Pickett
Chris Collins

Direction:
Gordon Harrison Hull

Production:
Kelly Holechek

Props & Set Design:
Michelle Flood

Location:
Studio W26

 

 
 
 
 

Polo Ralph Lauren
Big & Tall
SP'15


Art Direction, Content & Marketing Design

 

 
 

For the first time, RL's two digital teams collaborated on a shared shoot to create Big & Tall assets in supplement to the national sportswear advertising execution. Art directed alongside my creative guru, RLD Creative Director Gordon Harrison Hull.

Direction:
Gordon Harrison Hull

Production:
Kelly Holechek

Props & Set Design:
Michelle Flood

Locations:
Studio W26

Photography:
Joel Griffith

Styling: 
Donnell Baldwin

Talent:
Sean Sullivan
Chris Collins

BEHIND THE SCENES