Responsible for concepts, design, production, art direction, and development management of digital content showcasing the relaunch of Ralph Lauren Home textiles for RL Home's 30th Anniversary in Fall 2013. In addition to marketing imagery, the "Bed and Bath Builder" shopping tool lived as a website tool exclusive to Bloomingdale's. Press coverage includes features by Domaine Home, Apartment Therapy, House Beautiful, and Architectural Digest.
Props & Soft Styling: Quy Nguyen, Richard Castro, Dana Ferguson
Set Construction & Location: Mayo Studios
Creative Direction: Joe Berean