SOCIETY SOCIAL

 

BRANDING PROCESS

brand consultation, logo/identity, web and packaging design

 

Art direction, copy, marketing strategy & design

2016 | HOLIDAY CAMPAIGN

 

For the tropics-inspired Spring/Summer 2016 collection, the Loren Hope team headed to the source: Hawaii. Captured entirely on Oahu, the LH team ventured from Chinatown to the North Shore and everywhere between to capture the spirit of this wild island state and the jewelry it inspired.

For the final look book (below, left), we experimented with a long page format to make the content shareable, reduce clicks and speed up the load time on desktop and tablet. A custom mobile experience was also implemented for each chapter.

Emails also leveraged campaign imagery, while focusing on collection capsules (below, right). 

Photography:
Loren Barham

Styling:
Sara Kate Little

Talent:
Mahina Garcia

Location: 
Oahu, Hawaii

 

Summer 2016 email examples:

 

MORE WORK COMING SOON

 
 

 

Roles:

 

Fall 2013

  • Brand consultation
  • Logo redesign
  • Web redesign (update to come in 2017)
  • Brand style guide and creative guidelines for brand voice, photography, etc. 

-present

  • Monthly emails: Design and copy
  • Monthly site marketing: Design and copy