LAUREN
Ralph Lauren

DESIGN DIRECTOR


While I dabbled in work on Lauren creative throughout my career at RL, an internal team restructure in 2016 shifted my responsibilities to dedicated work on all print and digital campaign art direction and marketing design specific to the brand. Under the creative direction of Joe Berean, we recast the "Lauren woman," worked with new photographers and updated the brand style guide.

 

 

SPRING 2018 CAMPAIGN

Lauren.jpg
 

Photography: Boo George
Creative Direction: Joe Berean, Marcy Barrett
Talent: Hilary Rhoda
Styling: Paris Foerster
Location: Jamestown, Rhode Island

 
 
 

DIGITAL CONCEPTS

marketing site & emails

marketingsite.jpg
LRL-Email3.jpg
 
LRL-Email2.jpg
LRL-Email1.jpg
 

 

SUPPLEMENTAL IMAGERY
 

 

 

2018

Photography: Bryce Thompson
Talent: Jessica Clements
Styling: Paris Foerster
Asst. Art Director: Kristin Armstrong

 

 
 

2017

Photography: Geoff Barrenger
Talent: Flaviana Matata, Heloise Guerin
Styling: Paris Foerster