LOREN HOPE

August 2012 - present

 

BRANDING PROCESS

brand consultation, logo/identity, web and packaging design

 

Art direction, copy, marketing strategy & design

2016 | HOLIDAY CAMPAIGN

 

Art direction, copy, marketing strategy & design

2016 | SPRING/SUMMER CAMPAIGN

For the tropics-inspired Spring/Summer 2016 collection, the Loren Hope team headed to the source: Hawaii. Captured entirely on Oahu, the LH team ventured from Chinatown to the North Shore and everywhere between to capture the spirit of this wild island state and the jewelry it inspired. 

Photography:
Loren Barham

Styling:
Sara Kate Little

Talent:
Mahina Garcia

Location: 
Oahu, Hawaii

 

Summer 2016 email examples:

 

MORE WORK COMING SOON

 
 

 

Roles:

 

Fall 2012

  • Brand consultation: competitive analysis, business model generation, customer persona profiles, etc.
  • Logo redesign
  • Packaging redesign
  • Web redesign (updated in 2016)
  • Brand style guide and creative guidelines for brand voice, photography, etc. 

-present

Seasonal creative direction and execution, including:

  • Photography: Shot list planning, creative direction
  • Digital look book: photo edits, layout design, copy
  • Marketing: Seasonal calendar consultation
  • Emails: Design and copy
  • Site marketing: Design and copy
  • Digital media: Design and copy